Empire Company Limited launches talking labels to provide easier access for the visually impaired

In a first, Canada’s Empire Company Limited is offering inclusive customer experience with ScripTalk audible prescription labels in-store. The latest development will allegedly be available at more than 420 pharmacy locations, including Lawtons Drugs, Sobeys, Safeway, Thrifty Foods, Foodland, IGA (western Canada) and FreshCo.

The rollout will also help pharmacists to code prescription labels with RFID or Radio Frequency Identification technology. Patients on the other hand will use small, hand-held, base prescription reader called the ScripTalk Station Reader to hear important prescription information and instructions read aloud (i.e. an audible label).

In addition, patients can also access talking prescription labels by using En-Vision America’s mobile phone application that is compatible with the coded prescription labels.

The new endeavor will offer enhanced innovative technology for management of prescription medicine. ScripTalk audible prescription labels will offer low-vision, blind and print-impaired pharmacy patients to hear important prescription label information. In addition, this is free of charge by using En-Vision America’s Pharmacy Freedom Program.

In wake of the new announcement, Jim Johnston , Vice President of Operations In-Store Pharmacy, Sobeys Inc. said, “We’re proud to offer ScripTalk at all of our pharmacies across the country. ScripTalk is an easy-to-use yet innovative technology that is breaking barriers for those who are blind, have experienced vision loss, or are otherwise not able to read vital prescription information. With this technology, we’re empowering our patients to independently manage their medications safely at our pharmacies, in their homes, or wherever they may be.”

“This is the first time in Canada that a pharmacy chain is making ScripTalk available in-store, at all locations. Now blind and visually impaired patients can get ScripTalk labels over the counter, in-store. En-Vision America is excited to be partnering with Empire’s brands and supporting their commitment to prescription label access for everyone,” said Amanda Tolson , Director of Sales, En-Vision America, Inc.

“We at the Canadian Council of the Blind are very pleased to be working with Empire and its family of brands to make prescriptions and important medical information more accessible for those of us who are unable to read or have difficulty reading medication labels,” said Louise Gillis CCB President. “ScripTalk provides independence for people with print disabilities. The ScripTalk audible prescription labels and readers are helping to overcome major issues that our community has struggled with for years. We’re thrilled to see this innovative new technology being offered across all of Empire’s banner pharmacies in Canada , including Sobeys, Safeway, FreshCo, and more.”